"The the Belt and Road" waterproof coating plant creates new growth in the coating industry
"the the Belt and Road" waterproof coating plant creates new growth in the coating industry
July 8, 2016
[China coating information] with the gradual implementation of the Asian investment bank and the "the Belt and Road" strategy, many industries, such as high-speed rail, cement and other industries, can not only effectively alleviate domestic overcapacity, but also improve the comprehensive strength of enterprises
for domestic coating enterprises, to take the lead in making breakthroughs in the industry, they need to explore the opportunities of domestic supporting construction, understand the domestic high-speed railway construction, park construction, urbanization construction, and vigorously carry out technological innovation according to the development trend of the future coating market, so as to meet the needs of domestic and international markets and become the forerunner of the "the Belt and Road"
for enterprises, "going out" has become the biggest opportunity for the development and growth of coating enterprises
the "the Belt and Road" will expand a broader market, and many countries in the "the Belt and Road" region are developing countries, which need China's production capacity and technology to achieve local development. To successfully break through the overseas market, coating enterprises should thoroughly investigate the habits and market needs of local consumers, increase the investment in R & D funds, increase the introduction of foreign talents, achieve the certification of environmental protection quality in Europe and the United States, open overseas sales channels, and take the initiative to undertake overseas projects
in addition, in order to reduce the occurrence of mistakes, the implementation of the "the Belt and Road" construction is a long-term system engineering, which requires two instruments of the same model or sufficient spare parts. Its scope, geographical span and construction cycle are unprecedented. For domestic coating enterprises, the implementation of the "the Belt and Road" strategy can not only alleviate the overcapacity of the domestic coating industry, but also effectively improve the technology research and development level of domestic coating enterprises and the overall development level of the industry in 2025
according to the data of the National Association of home builders last November, the U.S. housing market continues to pick up this year. Since the beginning of the year, the demand for single family houses has increased by 4.4% year-on-year. On the one hand, the total operating rate of sample clamping projects has increased by 8.2%. This year, residential buildings will continue to grow at a rate higher than the historical level to meet the growth of housing demand. Facing the rising trend of foreign demand, tianwanliang, vice president of China Interior Decoration Association, said, "Chinese home building materials enterprises can take advantage of this opportunity to layout foreign markets such as the United States. At present, the Chinese home market is highly competitive, and enterprises must seek new markets and new economic growth points". Similarly, coating enterprises "going out" to find the market is an important way to promote the benign development of the industry and promote brand internationalization. How to grasp the critical moment of economic recovery in Europe and the United States and actively explore foreign markets is the most important strategic development direction of Chinese coating enterprises in the next few years
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