Rising in crisis, the sales growth rate of Fudiao in the first quarter was significant year-on-year
rising in crisis, the sales growth rate of Fudiao in the first quarter was significant year-on-year
China Construction machinery information
Guide: Liaoning Fudiao heavy Industry Machinery Co., Ltd. is the earliest construction machinery manufacturing enterprise in China. Since 2003, in order to comply with the changes in market demand, fucao heavy industry has carried out the new research and development of 14 ton and 19 types of hydraulic crawler crane small diameter monofilament (0.25mm) machines with an air cooling distance of 1001200mm, and has successively established
Liaoning fucao Heavy Industry Machinery Co., Ltd. is the earliest construction machinery manufacturing enterprise in China. Since 2003, in order to comply with the changes in market demand, fudig heavy industry has carried out × In order to balance the material cost and performance requirements, the brand-new research and development of crawler crane with 19 types of 1014 ton liquid has successively established friendly cooperative relations with the world's top manufacturers such as the United States, Germany, Japan and so on. It is the first step to contact the international new technology, ensuring the competitive vitality of the brand. Its products have become the only domestic equipment in the construction of large projects such as the "bird's nest" of the Beijing Olympic Games and the Shenyang Olympic Sports Center. They have also traveled across the sea and entered the international market. In 2008, the export of products accounted for 60% of the company's total production
however, since the second half of last year, under the impact of the international financial crisis, the international large lifting equipment market has shrunk sharply, and the international orders of Fudiao heavy industry suddenly fell by 50%, and the enterprise suddenly fell into unprecedented difficulties
in the face of such a severe situation, Fudiao heavy industry calmly responded, timely adjusted its marketing strategy, seized the favorable opportunity of "expanding domestic demand", and proposed to shift the focus of marketing from international to domestic. In view of the long-term dependence on imports of large tonnage cranes in the domestic market, Fudiao heavy industry gave full play to its research and development advantages, increased investment, and developed 500 tonnage, 650 tonnage and 1000 tonnage hydraulic crawler cranes in a short time, filling the domestic gap with these new products with high scientific and technological content and leading technology. Competitive products soon attracted the attention of domestic large enterprises
at the end of April this year, China First Metallurgical Construction Company, the largest metallurgical construction enterprise in China, immediately signed an order for crawler cranes with a total value of 137.8 million yuan with Fushou heavy industry. It is understood that according to the contract, Fushou heavy industry will build a large crawler crane with the largest tonnage and the most advanced technical performance for the First Metallurgical Corporation in China. Once it is delivered for use, it will not only greatly improve the hoisting capacity of the First Metallurgical Corporation of China, but also become a domestic top enterprise in the crane industry with its technical advantages
the successful implementation of the "export to domestic sales" strategy requires the processes of cutting, inlaying, grinding and polishing, so that Fudiao heavy industry has successfully crossed the dangerous beach and achieved the growth goal. In the first quarter, the group achieved a sales revenue of 267million yuan, with a significant year-on-year growth rate. On May 13, the "Fudao" trademark of Fudao heavy industry also won the title of national well-known trademark. At present, Fukuang heavy industry is negotiating cooperation with Shougang, zhongchai international and other large enterprise groups. According to the relevant responsible comrades of the company, this year, fudig heavy industry is expected to complete an output value of 1.8 billion yuan
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